Nothing that we have introduced since buying Victoria House Needlecraft has been as popular as the Australian hand dyed thread brands, Mogear, Cottage Garden Threads and our increasing range of Gumnut Yarns. We have been slowly introducing them since January 2012. They have grabbed customers attention in store and are being snapped up online too as word of mouth spreads. So thank you all of you innovators for getting out there and telling your friends.
I think their popularity has been due to a combination of many things but the main reason is they are really great products that are a pleasure to stitch with and deep down I think we are all just a little bit proud that our fellow Aussies have created some really beautiful products that compete with the best stitching products available in the world. Just for your information we have also sent these threads to overseas customers who clearly know a damn good thing when they see it.
While these beautiful hand dyed Australian stitching threads are a great addition for enhancing any of your projects, we are finding most people are using them more for embroidery and crewel work rather than cross stitch or tapestry and needlepoint. The only limit you have is your imagination. It is so great for us to have them in store and I find it really gratifying to hear the oooh and aaaah reaction from customers who see them for the very first time.
They first tantalised me with it back in September 2009 when the Australian dollar started to improve against the Euro.
Finally it has happened. The wholesale price of DMC Stranded Cotton through the Australian Distributor has been reduced. Upon enquiry, following a price rise early in January 2009, we were informed the Australian RRP of DMC Stranded Cotton was $1.65. We didn’t know anyone who charged that. Ours was priced at $1.50. Since 2008 there have been many much cheaper DMC Stranded Cotton offers available through online and retail sources, both in Australia and overseas.
However not all of these offers are genuine DMC Stranded Cotton or Mouliné Spécial. Victoria House Needlecraft have only ever sourced our DMC products through DMC’s Australian Distributor, so you can be assured you have the genuine DMC product and quality you expect from it. We have also taken a further precaution to maintain product integrity for our customers by selecting certain colours from our stock on an annual basis since 2009 to compare product appearance, and performance over time.
Yes we know that there are places in the States that sell them for less than $0.40 per skein. The wholesale price we pay is still way more than that. However, we are passing on the reduced pricing to our customers and from January 1st 2013 DMC Stranded Cotton will be priced at $1.30 per skein. Available online and in store, we stock the entire range of 467 colours, so you can always get the colour you need for your project.
I need a lie down and a drink, preferably some nice chilled Australian bubbles … with a strawberry in it! Currently I am into Tigress Pinot Noir Chardonnay Cuvee Brut from Bay of Fires in Tasmania (just thought I’d share)
Just finished loading every 14 and 28 count fabric, canvas, banding in the shop. 101 products later, ….no I am not exaggerating. The killer is calculating weights and sizes for every cut amount from 10cm to one metre in 5cm increments and not forgetting to do the half widths that we offer in the aida, even weave and linen. So, we have the cross stitchers covered and some of the needlepointers.
Now I have to do the 9 count, 10 count, 11 count … you get the picture.
Anyway, it is here and waiting for you, only 34 months after I started the website, but who is counting. Just click on the fabric you want and select the amount from the drop down menu. It looks so simple from the front end of the site.
Looking for a fun starter project for cross stitch? These new MAKE IT kits may be just what you are after. Die cut timber shapes, sticky back felt, DMC thread, needle, full colour instructions an alphabet chart, 6 charts plus blank ones for your own designs. Great rainy day holiday projects. Easy.
1 Choose your design
2 Stitch your frame
3 Finish with felt …
It’s that easy.
There are 6 different kits, Circle, Oval, Owl, Hearts, Flower and Babushka, above. Why not make them into a brooch, necklace, wall art, key ring, bag charm, scrapbook embellishment or hanging mobile today? Everything you need all in the one kit for $14.50.
- Bummer, … its gone!
- More yummy yarn from Jo Sharp
- Australian threads take off
- Stonequarry Quilters Quilt Show
- Great new Summer knits from Debbie Bliss