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What is all the fuss about 14ct Aida

Yup, I know, can’t get much more pedestrian than White and Antique White 14 count Aida, but since they arrived in store on Thursday after we have been out since Christmas,  it is a big fat thrill.  When you toss in the fact that this Pink has been on back order since August you can probably imagine how happy I am to finally have the stuff.

Going to have to change our order triggers to keep up with what can best be described and very ordinary supply.  The bill hurt a bit too as there were other fabrics and colours we have been waiting on since September that finally arrived in  the same shipment.   Ouch!

So much for 13 week turnaround on indent orders!



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Stitching on Black

Don’t ever let it be said we do not listen to you, in the past 8 weeks we have had number of enquiries for black Aida in 16 and 18 count.  Prior to that we would have been lucky to have 1 enquiry a year….

We have always offered 14 count Aida, cut to your preferred size, and as of this week we are now offering the same with 16 count Aida and 18 count Aida. They are available in store and online now.

I wasn’t going to put in a graphic because it would just be, … as you can see below,  … well, … Black.

14ct Aida Black 160cm wide

14 count Aida, ... see, ... Black

16ct Aida Black 3251.110.720

16 count Aida .... Fabulous!

18ct Aida Black 3793.110.720

18 count Aida .... ooooooh I am such an artist!


Hmmm perhaps I could pass myself off as a surrealist ….. Snort!  Apologies to all of you who have been looking while we didn’t have what you were after.  If you are still looking, we can definitely help you out now.

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Australian threads take off

Nothing that we have introduced since buying Victoria House Needlecraft has been as popular as the Australian hand dyed thread brands, Mogear, Cottage Garden Threads and our increasing range of Gumnut Yarns.  We have been slowly introducing them since January 2012.  They have grabbed customers attention in store and are being snapped up online too as word of mouth spreads.  So thank you all of you innovators for getting out there and telling your friends.

I think their popularity has been due to a combination of many things but the main reason is they are really great products that are a pleasure to stitch with and deep down I think we are all just a little bit proud that our fellow Aussies have created some really beautiful products that compete with the best stitching products available in the world.  Just for your information we have also sent these threads to overseas customers who clearly know a damn good thing when they see it.

Hand dyed Perle Silk thread range with 190 colours

Our latest addition to our range of Australian hand dyed threads.

While these beautiful hand dyed Australian stitching threads are a great addition for enhancing any of your projects, we are finding most people are using them more for embroidery and crewel work rather than cross stitch or tapestry and needlepoint.  The only limit you have is your imagination.  It is so great for us to have them in store and I find it really gratifying to hear the oooh and aaaah reaction from customers who see them for the very first time.


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Finally, a price reduction on DMC Stranded Cotton

They first tantalised me with it back in September 2009 when the Australian dollar started to improve against the Euro.

Rainbow colours of DMC Stranded Cotton



Finally it has happened.  The wholesale price of DMC Stranded Cotton through the Australian Distributor has been reduced.  Upon enquiry, following a price rise early in January 2009, we were informed the Australian RRP of DMC Stranded Cotton was $1.65.  We didn’t know anyone who charged that.  Ours was priced at $1.50.  Since 2008 there have been many much cheaper DMC Stranded Cotton offers available through online and retail sources, both in Australia and overseas.

However not all of  these offers are genuine DMC Stranded Cotton or Mouliné Spécial.  Victoria House Needlecraft have only ever sourced our DMC products through DMC’s Australian Distributor, so you can be assured you have the genuine DMC product and quality you expect from it.  We have also taken a further precaution to maintain product integrity for our customers by selecting certain colours from our stock on an annual basis since 2009 to compare product appearance, and performance over time.

Yes we know that there are places in the States that sell them for less than $0.40 per skein.  The wholesale price we pay is still way more than that.  However, we are passing on the reduced pricing to our customers and from January 1st 2013 DMC Stranded Cotton will be priced at $1.30 per skein.  Available online and in store, we stock the entire range of 467 colours, so you can always get the colour you need for your project.


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It’s a mongrel of a job and it is not finished yet.

Loading fabric is a major job

I need a lie down and a drink, preferably some nice chilled Australian bubbles … with a strawberry in it!  Currently I am into Tigress Pinot Noir Chardonnay Cuvee Brut from Bay of Fires in Tasmania (just thought I’d share)

Just finished loading every 14 and 28 count fabric, canvas, banding in the shop. 101 products later, ….no I am not exaggerating. The killer is calculating weights and sizes for every cut amount from 10cm to one metre in 5cm increments and not forgetting to do the half widths that we offer in the aida, even weave and linen.  So, we have the cross stitchers covered and some of the needlepointers.

Now I have to do the 9 count, 10 count, 11 count … you get the picture.

Anyway, it is here and waiting for you, only 34 months after I started the website, but who is counting. Just click on the fabric you want and select the amount from the drop down menu. It looks so simple from the front end of the site.

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